Hi, I’m Beth—a brand, marketing, and creative leader who likes building things that work.
For 17+ years, I’ve helped organizations turn ambitious ideas into brands, marketing strategies, digital experiences, campaigns, and systems that drive measurable growth. I spent 17 years building my own consultancy before moving in-house, where I now lead multidisciplinary teams and integrated work across brand, digital, social, content, lifecycle, and customer experience.
Brand
Positioning • Messaging • Brand Architecture • Identity • Customer Experience
Marketing
Integrated Campaigns • Acquisition • Content • Social • Lifecycle • Performance
Creative + Digital
Creative Direction • UX • Websites • Design Systems • Video • Packaging
Building
Teams • Systems • Operations • AI • Agency Management • Cross-Functional Leadership
Good creative should do more than look good. Here’s what some of mine has done.
lead generation
Conversion Strategy + Optimization
Led conversion-focused digital initiatives for a national healthcare technology company, using audience insights, testing, and performance data to increase lead generation by up to 4X on targeted landing pages.
%
demo requests
B2B Brand + Digital Strategy
Led the digital brand experience for a newly renamed B2B SaaS company, redesigning its website to support the launch of its flagship product and contributing to a 33% increase in demo requests within 12 months.
clients in 14 months
Brand + Digital Growth
Built the digital brand and customer experience for a B2B advisory firm serving growth-stage CPG founders, helping the company secure 50 signed clients within 14 months of launch.
members in 3 days
Integrated Marketing Campaign
Led creative strategy for an integrated marketing campaign for a multi-location sports club that doubled social media impressions within one week, exceeded member enrollment targets within 45 days, and increased website traffic by 37%+.
digital properties
Enterprise Digital Transformation
Led the redesign of the digital ecosystem for the country’s eighth-largest school district, improving functionality across 300+ school and office sites while establishing scalable standards for accessibility, governance, and brand consistency.
%
increase in engagement
Social + Content Strategy
Led organic social strategy for a wedding industry brand, developing an integrated cross-platform content approach that increased follower engagement by 108.3%.
My portfolio of work showcases a diverse range of projects for DTC and B2B clients, as well as nonprofit organizations. Explore a few projects below or view the full portfolio.
Creative Strategy & Integrated Marketing Campaign
Creative Strategy, UX Research, Website Design + WordPress Development
