Hi, I’m Beth—an experienced Brand and Creative Lead with 15+ years in brand strategy, digital experience, and growth-focused creative. I’m ready to lead high-impact creative solutions that will elevate your brand.
I am a seasoned creative leader with a proven track record in building cohesive, growth-focused brand ecosystems that strengthen market positioning, elevate customer engagement, and drive measurable business impact. I led the successful launch of more than 100+ custom websites for B2B, B2C and nonprofit clients across a wide range of industries.
I have garnered a reputation for crafting distinctive brand experiences that not only look great—but also drive meaningful, measurable results, such as:
%
increase in 90 days
UX Strategy
Developed a UX strategy for new client acquisition for a boutique gym that increased new member contracts by 33% within 90 days
members in 3 days
marketing campaign
Led the creative strategy for an integrated marketing campaign at a multi-location sports club doubling social media campaign impressions within one week, exceeding member enrollment targets within 45 days, and boosted website traffic by over 37%
%
increase in engagement
web strategy + design
Refreshed the website design for a regional theatre company to better align with their brand marketing strategy, resulting in average engagement times of 1 minute and 41 seconds, an increase of 43.4%
My porfolio of work showcases a diverse range of projects for B2B and B2C clients, as well as nonprofit organizations. Explore a few projects below or view the full portfolio.
Creative Strategy & Integrated Marketing Campaign
Creative Strategy, UX Research, Website Design + WordPress Development
