Work Experience

Creative Director
Medical Guardian, 2025 – Present

Lead integrated brand, marketing, creative, and digital strategy for a PE-backed healthcare technology company serving more than 650,000 customers, connecting brand positioning, audience insights, customer experience, and campaign strategy to acquisition, engagement, and retention.

• Lead and develop a multidisciplinary team delivering integrated work across brand, print, packaging, paid and organic social, web, video, and lifecycle marketing.
• Lead integrated strategy for national product launches, aligning brand positioning, audience strategy, campaign development, customer experience, and acquisition objectives across cross-functional teams.
• Partner with Growth and Operations leadership to shape integrated campaign strategy supporting a $50M+ annual marketing investment across paid acquisition, digital experience, product launches, and lifecycle initiatives.
• Own creative and brand strategy across paid and organic social, partnering on media investment, audience strategy, creative concepts, and testing; increased Facebook interactions more than 9X.
• Direct $1.5M+ in annual external agency, production, content, influencer investments supporting national campaigns and product launches.
• Led brand transformation and digital optimization initiatives that increased lead generation by up to 4X and improved engagement across targeted customer experiences.
• Spearheaded the rebrand and modernization of a recently acquired sub-brand, leading positioning and messaging, website strategy and development, content creation, and organic social launch; subsequent content optimization increased average session duration by 27+ seconds and engagement time per active user by 13.7%.
• Built scalable marketing and creative operations including campaign governance, briefing standards, intake workflows, QA processes, and cross-functional playbooks.

Founder and Creative Director
Blinebury Design, 2008 – 2025

Founded and scaled an independent brand, marketing, creative, and digital consultancy advising 100+ organizations—from growth-stage businesses to $100M+ enterprises—across consumer and CPG, healthcare, SaaS, financial and professional services, education, and nonprofit markets.

• Owned the full business lifecycle, including positioning, business development, client acquisition, discovery, scoping, pricing, project delivery, vendor management, and long-term account growth.
• Led executive workshops, stakeholder interviews, and audience research to define brand positioning, customer insights, messaging architecture, communications strategy, and digital roadmaps.
• Directed 100+ website and digital-platform launches spanning UX, content strategy, development, accessibility, SEO, analytics, QA, and optimization.
• Built scalable brand and creative systems including visual identities, messaging frameworks, design systems, campaign playbooks, content frameworks, and digital standards.
• Advised organizations across DTC, subscription, e-commerce, B2B, professional services, institutional, and other complex go-to-market models.
• Developed brand and digital growth strategies that contributed to a 33% increase in SaaS demo requests, 12% growth in healthcare appointment requests, 108.3% increase in social engagement, and $11K+ in incremental e-commerce revenue across client engagements.
• Built long-term client relationships through strategic consultation, executive-level communication, and measurable business impact across multi-year engagements.

AIGA Mentor
The Professional Association for Design Mentorship Program, Philadelphia Chapter, 2021-2022

Participated as a mentor to early-career designers during a six-month, one-one-one virtual mentorship

• Met weekly for structured coaching sessions, providing ongoing feedback, accountability, and industry insight
• Engaged in virtual and in-person group events, enhancing networking and professional community building
• Reviewed mentees’ design work regularly, offering structured critique to support skill refinement and creative confidence

Adjunct Professor
Various Institutions including Villanova University, Temple University, Maryland Institute College of Art, and Moore College of Art & Design, 2008 – 2013

Developed and taught undergraduate courses at the intersection of design, technology, photography, digital media, and visual communication.

• Taught web design, HTML/CSS, digital imaging, video editing, animation, Adobe Creative Suite, and introductory Python.

• Created original curricula and helped students translate creative concepts into functional digital work.